We've all heard of it and many of us have tried it - Google AdWords! New Zealand is literally swarming with new and developed digital marketing companies, many of whom offer Google AdWords services. This typically involves the set up and management of Google AdWords (also known as CPC or PPC marketing) campaigns.
Just like building a house, the design of a website plays an invaluable role in the end product. A well-designed site encourages good SEO, while a poorly designed site can fall flat. Here are three major and three minor elements to consider when it comes to website architecture
SEO, or search engine optimisation, has become something of an art form over the last several years. In the past, keywords reigned supreme, with SEO copywriters creating a separate page or blog for each and every relevant keyword or key phrase that they wanted to maximise.