The optimisation of your eCommerce website can seem like a jigsaw puzzle, with numerous pieces requiring meticulous arrangement for the perfect picture. One of these essential pieces is the number of products to display on a single page. Striking a balance between user experience, load speed, and SEO implications is crucial to the success of your online store.
Importance of Product Display Quantity
The number of products you showcase on one page significantly impacts the buyer's journey. By understanding and addressing your customers' needs, you can optimise this journey, resulting in better conversion rates.
Catering to Consumer Expectations
A well-structured product catalogue enhances your website's overall user experience. Shoppers prefer a comprehensive display of options, yet simultaneously require quick access to their desired products. Overwhelming them with a surplus of products might lead to confusion, while displaying too few might leave them dissatisfied.
Site Performance
The loading speed of your eCommerce website is directly proportional to the number of products displayed per page. More products require a greater bandwidth, resulting in slower load times. This can lead to higher bounce rates, and consequently, lower search engine rankings.
SEO Considerations
Search engines, such as Google, evaluate the relevance of your webpage content to deliver accurate search results. Hence, it's essential to provide comprehensive, keyword-rich product descriptions, which may impact the number of products you can feasibly list per page.
Striking a Balance: What's the Ideal Number?
Identifying the perfect number of products per page requires careful consideration of the aforementioned factors.
User Experience Above All
Prioritise user experience in your decision. A clean, intuitive layout helps customers find what they're searching for with ease. Aim for a sweet spot of around 20-30 products per page. This amount usually provides enough variety without compromising on site performance or causing consumer decision fatigue.
Accommodating Diverse Product Ranges
The product range of your eCommerce business also plays a crucial role. If you have a wide range of products, consider segmenting them into specific categories. This approach allows you to display a manageable number of items per page while ensuring customers can still navigate to their desired products.
SEO-Friendly Descriptions
To enhance SEO, ensure each product listing contains a concise, keyword-rich description. High-quality content will enhance the relevance of your webpage, increasing its visibility on search engines.
Enhancing Your Webpage through Pagination and Filters
If you've got a vast product range, implementing pagination and filters can be a game-changer.
Pagination for Easy Navigation
Pagination helps break down a large product list into easily digestible segments. This feature improves your website's usability, enabling customers to browse through products at their own pace.
Filters for Quick Product Search
By providing filters, you enable customers to narrow down their search based on certain criteria, such as price range, brand, size, or colour. This personalises their shopping experience and facilitates quicker decision-making.
Perfecting your product display strategy requires a keen understanding of your customer base, an in-depth knowledge of your product range, and a proactive approach towards SEO. Striking a balance between these aspects will not only improve user experience and site performance, but also enhance your visibility on search engines, driving higher traffic and ultimately increasing sales.
Remember, there isn't a one-size-fits-all approach to eCommerce. Test and optimise to find what works best for your specific audience and product offering.
