Why Your Business Should Consider Google Display Advertising
Google Display advertising captures the attention of prospective customers using both text, image and video Ads. Display advertising appears on web pages attracting something approaching 90% of all web traffic. The Google Display Network is truly massive and so represents an enormous opportunity to raise brand awareness. It can also provide high ROI direct response marketing.
The Display network is quite different to the Search network in that it is not limited by search volumes. This can be particularly beneficial to business owners wanting to target large volumes of online users.
With Display Advertising, targeting is key, and there are now more ways than ever to reach people relevant to your business and the products or services that you offer. There are a wide range of targeting options available for display campaigns, from the user’s geographic location to the specific type of device being used and its operating system, from audience interests to how a user has previously interacted with your site.
Like all campaigns with the Google AdWords platform, the best success normally comes from defining a specific audience and tailoring your ads and offering to their needs. Google Display advertising gives you the tools to do just that. The multitude of targeting options can be overwhelming and it can be difficult to know how best to use each one. It's therefore in your best interests to use an expert like Ripple Effect.
If you are looking to increase brand awareness or generate more leads, you should consider Google Display Advertising. Get in touch with us today.